Starting from a kid to aged people, everyone visits a barber shop. But market competition is equally tough these days.
Unlike in the past, when only a few barber shops were available, now too many shops are available within walking distance.
You need to use various marketing strategies to popularize your shop. If you are wondering how to do so, this article can help.
In the subsequent paragraphs, we’ll discuss top-notch tips and tricks to make your shop famous.
Go Digital
As the market competition is huge, you must go digital and make a robust online presence. Create a business website through which customers can contact you.
Don’t forget to put a logo on top of your website. It’s the first thing that will attract your customer. You should contact a professional barber logo maker to get the best logo for your shop.
Enhance Search Engine Visibility
Just launching a website won’t serve the purpose. Instead, make it SEO-friendly so that customers can find your site online when they search for a barber shop in a specific locality.
Use PPC (Google Adwords and Bing Ads) or paid promotional plans and organic campaigns to enhance your online visibility. PPC results usually appear on top of a search engine result page for specific keywords.
Don’t forget organic campaigns on social media. PPC involves cost, but running organic campaigns online is free.
You can start off with a small budget for PPC first. If the paid strategy clicks, you can allocate more funds for the campaign. The idea is to leverage the potential of both PPC and organic SEO campaigns to grow your business.
Manage Your Online Reputation
A barber shop comes under a local business, so you can expect a lot of reviews online. It can be both good and bad. Managing bad reviews is crucial; otherwise, it can damage your reputation.
You should reach out to disgruntled customers from time to time who posted bad reviews about your business or service.
When they see you value their opinion, they’ll feel happy and may give positive feedback next time. The top two platforms on which you should focus on reputation management are Google My Business (GMB) and Facebook.
Enhance Customer Experience (CX)
Customers expect high-quality services every time they visit your shop. Therefore, you should enhance the quality of CX at a barber shop. For example, playing a soothing musical track or offering free snacks can elevate the level of CX at a barber shop.
When customers feel special and wanted, they will visit your shop again and again. You need not try too many things at the same time. Try to create a unique barbershop atmosphere that visitors won’t get at another shop.
Interact with the Barber Community
As a barber, it’s good to interact with other barbers in the community. Join online community groups in your niche and try to initiate a conversation with other barbers.
It will help you create rapport with other professionals and an opportunity to share your views and thoughts with them.
Create Business Cards
Even though it’s a digital era, having a professional business card has its own significance. As a professional barber, you should have a business card with the necessary details mentioned on it.
You should always give a business card to visitors. It should provide details about the services available at a barber shop along with your contact information. It can help customers directly interact with you whenever they need it.
Focus On Client Retention
The first priority of a barber shop is to retain its regular customers. Client retention is the key to any business. You need not worry about market competition when you have a pool of satisfied customers.
You should send congratulatory messages, birthday wishes, and newsletters to your customers from time to time.
In Conclusion
Running a barbershop is not easy. You need new customers and a pool of dedicated and loyal customers too.
Creating an impactful presence in the market is essential so that new and loyal customers visit your shop from time to time.
You can try these top-notch tricks, as discussed above, and see how they can help.