Domain Authority (DA) is a metric used by search engines to determine how authoritative a particular website is. You can check your DA PA by using ETTVI’s DA PA Checker Tool. It determines the number of links pointing to your site, which is an important factor in SEO.
The more links you have pointing at your site, your DA will be higher. In this article, we’ll discuss what causes the DA PA (Page Authority) to decrease and how you can increase it.
Factors that Cause the DA PA to Decrease
To make your DA PA higher, you need to pay attention to many elements of your website.
Low Website Traffic
The first thing you should do is review your website traffic. If you have a low DA PA, then it’s likely that some things on the site need improvement.
One important thing to keep in mind when improving your DA PA is that it will take time for Google to recognize these changes and implement them into their algorithm. So if you make a change or update and expect immediate results, don’t be surprised if nothing happens!
Low-quality links can destroy your DA PA scores. Here are a few types of links that you should not use.
- Links from low-quality sites.
- Links from sites that are not related to your business.
- Links from sites that are not related to your industry.
- Links from sites that are not related to your topic.
For example, if you’re in the healthcare industry and have a website about diabetes care, it’s unlikely that other people will link their websites directly back to yours because most people wouldn’t know what you do or why they should care about it!
If someone links another person’s site (who may be new), there will be less leverage since they will have little authority over those who see their link on Google Search results pages (SERPs).
They’ll also likely lose out on SEO value within their domain name when Google crawls through content on any page across all its global properties—including Blogger blogs.
It is because it looks at each post before deciding how high up in search results it should appear next time someone searches for something related again after visiting one particular site the first time around.”
Poor Quality Content
You must ensure that your content is relevant, helpful, and interesting for the audience. In addition, it should be easy to read and understand. A good way of doing this is by ensuring you’re writing in a conversational tone so that it feels like you’re talking with someone—not at them.
- Relevance: If your writing isn’t relevant, then no one will care about it! Make sure everything has something related to DA PA reduction as part of its content (e.g., “How To Get Your SEO Results Back With Google” vs. “How To Avoid Getting Those Google Analytics Errors”).
- Helpfulness: Don’t just write about what you do best; also consider how others could benefit from learning about those skills or techniques too (e.g., “Understanding Why Things Happen On Social Media” vs. “Why People Love Hashtags”).
- Interestingness: Avoid talking down on anyone else’s expertise by making assumptions about what they know. Instead of asking them directly before publishing any information online (e.g., sharing links without tagging people first).
Bad User Experience
To ensure that your visitors have the best experience possible, you need to give them what they want. That means making sure your website is easy for them to navigate, use, and find what they’re looking for quickly.
You can do this by using an analytics tool like Google Analytics or Piwik (free), which will give you insights into how people interact with your websites—including whether they could find what they were looking for quickly enough.
You’ll also want an SEO tool to see which keywords are getting clicked most often and use those in future posts; this way, if someone searches “example” or “example word,” they’ll be directed straight back here!
Plenty of Outgoing Links
It is important to use outgoing links only when they are relevant and valuable. For example, if you have a blog post on how to write an article, it would be advisable to leave other sites in your article as they will decrease the DA PA of your page.
However, suppose another website has content related to writing articles or other topics similar to yours. In that case, it makes sense for you to include them as outgoing links because their content helps improve the user experience on the page.
Outgoing links can also cause an issue for users who want their pages with high DA PAs but do not have any incoming links from other sites because these pages are considered “followed.” It means that no one should count toward their rankings (and therefore won’t appear when searching).
To make your DA PA higher, you need to pay attention to many elements of your website. First, your content needs to be more helpful and exciting for the audience. It will help you increase your DA, but more is required if you only want it for links. You also need to create a valuable user experience that ensures that each visitor wants to come back again and again.