If you’re the owner of a small business, one thing you must have is a strong online presence. This means that you should be active on social media (Facebook, Instagram, Twitter, etc.) and have a business website.
Both are important, however, some businesses don’t have a business website. This can be because the owners run a local business, and don’t believe that a website is necessary— but this is far from true.
A business website can help drive sales and it can be a way for you to recruit employees. Here’s what you need to include on your business website to attract customers and job seekers.
Create a Web Address/Domain/URL
When creating a website, one of the first and most important decisions you have to make is choosing a domain name. This is the name that gets typed into the search bar preceding “.com”, so it should be something simple.
Choosing a good domain name is going to take some research to make sure that you don’t choose something similar to another company, or something with unintended meaning.
You can hire a website designer to create and design a website for you, or you can create your own with a popular website builder, such as WordPress, Squarespace, GoDaddy, etc. However, creating a website is just the beginning— there are other pages on your website that are important.
Homepage
Your homepage is the first page seen after typing in your website‘s address, so it needs to make a good first impression. It should give a brief overview of what your business does.
If your business sales products, it should showcase some of your best-selling products. If you own a restaurant, you can include some pictures of some of your best dishes.
About Page
The next most important page on your website isn’t necessarily your products/services page, but it’s your about page— even if you’re an e-commerce business.
People like to know what they can expect from your business and your products/services before they buy. Your about page should include a brief description of your company and the products and/or services you offer.
Products/Services Page
While your about page gives a brief description of your products/services, you should have an actual page(s) dedicated to them. This page should include a picture (if applicable) and the name of the product or service.
For a more detailed description, customers should be able to click on the picture/description for more information.
Contact Page
Even if your business only operates in person, meaning that you don’t sell your products online, you can still benefit from having a Products Page. However, your Contact Page becomes more important in this case. All businesses need a contact page, and it should include:
- An address to a physical address (if applicable)
- A contact phone number and/or email address
- Links to your social media pages
You should also include your business hours, especially if you operate in person. E-commerce businesses should include the hours that their customers will be able to get in contact with their customer service center.
Career Page
This page is similar to that of a job search site, where you can list any open job positions you may have. Job-seekers can apply right from your website, so make sure to include as much information as you can about the job.
A recruitment marketing platform from NAS can help you make your career page more attractive to job seekers, specifically those who are the most qualified to work for you.
Other Pages
Other pages to include on your website are a Reviews/Testimonials Page, a FAQ (frequently asked questions) Page, a Privacy Policy Page, and a Terms and Conditions Page.
All of these pages provide your visitors with more in-depth information regarding certain topics. Having a blog on your website can also be useful to both customers and job-seekers.
You can go into detail about how a certain product or service is supposed to do what it claims, and you can also describe a typical workday at your company.
Visitors to your website should never feel like they’re not getting the information they’re seeking, and all of the pages listed above give you an opportunity to give valuable information.
Of course, not every single question that comes up will always be answered on your page, but you can also provide a contact form for those requesting more information.